Kremer Precision
Brand refresh & new website targeted at converting customers through internal channels
We created a full brand refresh, modernising their image and creating a website to attract new customers
Kremer Precision
Kremer Precision
Industry
Manufacturing
Manufacturing
ROLE
Website Design Brand Design Visual Identity Art Direction Media Production
Website Design Brand Design Visual Identity Art Direction Media Production
Deliverables
Website Logo Iconography Typography Brand Design Kit Lifestyle Photography Headshots Product Photography Website Header Video
Website Logo Iconography Typography Brand Design Kit Lifestyle Photography Headshots Product Photography Website Header Video
TIMEFRAME
2025
2025
Kremer Precision
Kremer Precision
Challenge
Challenge
TRANSLATING PASSION
TRANSLATING PASSION
INTO IDENTITY
TRANSLATING PASSION
INTO IDENTITY
Kremer Precision is a family business led by a 4th generation manufacturing operator who saw the potential in modernizing their digital presence
Kremer Precision is a family business led by a 4th generation manufacturing operator who saw the potential in modernizing their digital presence
Kremer Precision manufactures the highest quality of thread precision locators, Tru-Pos, which act as a measurement tool to create consistent, coordinated parts between factories. While their product is best in class and sought out by companies in need, 3rd party marketplaces often times acted as facilitators while taking a commission, as the prior website had modernization opportunity. By renovating the brand and creating an E-commerce focused website we were able to drive revenue through internal channels to increase profitability.
Kremer Precision manufactures the highest quality of thread precision locators, Tru-Pos, which act as a measurement tool to create consistent, coordinated parts between factories. While their product is best in class and sought out by companies in need, 3rd party marketplaces often times acted as facilitators while taking a commission, as the prior website had modernization opportunity. By renovating the brand and creating an E-commerce focused website we were able to drive revenue through internal channels to increase profitability.
Solution
Solution
RENOVATED BRAND
RENOVATED BRAND
OPTIMIZED WEBSITE
RENOVATED BRAND
OPTIMIZED WEBSITE
We created a modern E-commerce platform to drive revenue through their website using the renovated Tru-Pos brand and fresh, high quality media
We created a modern E-commerce platform to drive revenue through their website using the renovated Tru-Pos brand and fresh, high quality media
The renovated brand channeled the energy of the original marketing to create a modernized version, supplemented with iconography and typography to create a consistent brand style. By laying the foundation through this new style we layered in lifestyle photography, product photography, and headshots to create the building blocks for a beautiful website. Using these developed resources we then worked with the Kremer Precision team to understand how we could create an E-commerce platform that integrated with their existing workflows, including Quickbooks. We created both category based inventory management, with parts organized through dropdowns, and part specific inventory for search optimization.
The renovated brand channeled the energy of the original marketing to create a modernized version, supplemented with iconography and typography to create a consistent brand style. By laying the foundation through this new style we layered in lifestyle photography, product photography, and headshots to create the building blocks for a beautiful website. Using these developed resources we then worked with the Kremer Precision team to understand how we could create an E-commerce platform that integrated with their existing workflows, including Quickbooks. We created both category based inventory management, with parts organized through dropdowns, and part specific inventory for search optimization.
Renovated brand style modernizing the energy of the original marketing identity
Renovated brand style modernizing the energy of the original marketing identity
Website Design Brand Design Visual Identity Art Direction Media Production
E-Commerce platform targeted at driving revenue by turning their website into a digital home for potential customers
E-Commerce platform targeted at driving revenue by turning their website into a digital home for potential customers
E-Commerce platform targeted at driving revenue by turning their website into a digital home for potential customers
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.