Sauvage
Creative Production, Product Photography, and 3rd Party Delivery Development & Marketing for the first natural wine bottle shop in Phoenix
We wanted to make natural wine more accessible to the valley through the use of third partry delivery and appealing product photography
Sauvage
Sauvage
Industry
Hospitality
Hospitality
ROLE
Menu Optimization Prodcut Photography Third Party Delivery Development Digital Marketing Strategy
Menu Optimization Prodcut Photography Third Party Delivery Development Digital Marketing Strategy
Deliverables
Business & Product Photography 3PD Development & Marketing
Business & Product Photography 3PD Development & Marketing
TIMEFRAME
6 Months
6 Months
Sauvage
Sauvage
Challenge
Challenge
QUALITY PRODUCTS
QUALITY PRODUCTS
MADE ACCESSIBLE
QUALITY PRODUCTS
MADE ACCESSIBLE
Natural wine is still relatively new and selective
Natural wine is still relatively new and selective
Natural wine has traditionally been a niche category, primarily discovered through specialty retailers, independent wine shops, and restaurants that cater to consumers already familiar with the movement. This has naturally limited its reach, making it less accessible to the broader market despite growing consumer interest in artisanal, sustainable, and authentic food and beverage products.
Natural wine has traditionally been a niche category, primarily discovered through specialty retailers, independent wine shops, and restaurants that cater to consumers already familiar with the movement. This has naturally limited its reach, making it less accessible to the broader market despite growing consumer interest in artisanal, sustainable, and authentic food and beverage products.
Solution
Solution
BRAND AWARENESS
BRAND AWARENESS
& CONVENIENCE
BRAND AWARENESS
& CONVENIENCE
By leveraging third-party delivery channels to increase access to natural wine, we can expand awareness and reach, bringing a differentiated offering to consumers who may not have otherwise discovered it.
By leveraging third-party delivery channels to increase access to natural wine, we can expand awareness and reach, bringing a differentiated offering to consumers who may not have otherwise discovered it.
By expanding natural wine availability through third-party delivery platforms, we have the opportunity to remove many of these barriers to discovery. Consumers who may never have visited a specialty wine shop or sought out natural wine can encounter the category while browsing familiar delivery apps they already use for everyday purchases.
By expanding natural wine availability through third-party delivery platforms, we have the opportunity to remove many of these barriers to discovery. Consumers who may never have visited a specialty wine shop or sought out natural wine can encounter the category while browsing familiar delivery apps they already use for everyday purchases.
This creates a powerful opportunity for education and trial, allowing new customers to explore a differentiated product without having to actively search for it.
This creates a powerful opportunity for education and trial, allowing new customers to explore a differentiated product without having to actively search for it.
Menu Optimization Prodcut Photography Third Party Delivery Development Digital Marketing Strategy
As awareness grows, so does the potential to build repeat customers who value its unique production methods, diverse flavor profiles, and independent producers.
As awareness grows, so does the potential to build repeat customers who value its unique production methods, diverse flavor profiles, and independent producers.
As awareness grows, so does the potential to build repeat customers who value its unique production methods, diverse flavor profiles, and independent producers.
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.